Articulating consumers through practices of vernacular creativity

Douglas Brownlie, Paul Hewer

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	New Directions in Consumer Research
Editors	Paul Hewer, Aliakbar Jafari, Kathy Hamilton
Publisher	SAGE Publications Ltd
Pages	211-231
Number of pages	21
Volume	1
ISBN (Print)	9781473911536
Publication status	Published - 7 Oct 2015

Cite this

Brownlie, D., & Hewer, P. (2015). Articulating consumers through practices of vernacular creativity. In P. Hewer, A. Jafari, & K. Hamilton (Eds.), New Directions in Consumer Research (Vol. 1, pp. 211-231). SAGE Publications Ltd.

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