| Language | English |
|---|---|
| Title of host publication | New Directions in Consumer Research |
| Editors | Paul Hewer, Aliakbar Jafari, Kathy Hamilton |
| Pages | 211-231 |
| Number of pages | 21 |
| Volume | 1 |
| Publication status | Published - 7 Oct 2015 |
Keywords
- consumers
- research
Cite this
Brownlie, D., & Hewer, P. (2015). Articulating consumers through practices of vernacular creativity. In P. Hewer, A. Jafari, & K. Hamilton (Eds.), New Directions in Consumer Research (Vol. 1, pp. 211-231)
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Brownlie, D & Hewer, P 2015, Articulating consumers through practices of vernacular creativity. in P Hewer, A Jafari & K Hamilton (eds), New Directions in Consumer Research. vol. 1, pp. 211-231.
Articulating consumers through practices of vernacular creativity. / Brownlie, Douglas; Hewer, Paul.
New Directions in Consumer Research. ed. / Paul Hewer; Aliakbar Jafari; Kathy Hamilton. Vol. 1 2015. p. 211-231.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Brownlie D, Hewer P. Articulating consumers through practices of vernacular creativity. In Hewer P, Jafari A, Hamilton K, editors, New Directions in Consumer Research. Vol. 1. 2015. p. 211-231