Articulating consumers through practices of vernacular creativity

Douglas Brownlie, Paul Hewer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNew Directions in Consumer Research
EditorsPaul Hewer, Aliakbar Jafari, Kathy Hamilton
PublisherSAGE Publications Ltd
Pages211-231
Number of pages21
Volume1
ISBN (Print)9781473911536
Publication statusPublished - 7 Oct 2015

Keywords

  • consumers
  • research

Cite this

Brownlie, D., & Hewer, P. (2015). Articulating consumers through practices of vernacular creativity. In P. Hewer, A. Jafari, & K. Hamilton (Eds.), New Directions in Consumer Research (Vol. 1, pp. 211-231). SAGE Publications Ltd.