Are tour guides in China ready for the booming tourism industry?

H. Kong, C. Cheung, T.G. Baum

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

This article aims to develop a profile of the educational attainments, skills and attitudes, career needs, and plans of tour guides in China based on a study of both permanent and freelance guides. The findings indicate that tour guides are ill-prepared for the booming tourism industry. The workforce in China's tour guide sector is currently dominated by young staff with an educational background in vocational and/or professional schools. Although a guide's work is challenging and demanding, tour guides in China do not appear to be highly respected either within society or among family circles. Tour guide work
LanguageEnglish
Pages65-76
Number of pages11
JournalJournal of China Tourism Research
Volume5
Issue number1
Publication statusPublished - 2009

Fingerprint

educational attainment
tourism
Tourism
China
industry
freelancer
career
staff
school
plan
need
young
society
family
Industry
Tourism industry
Tour guide
Education

Keywords

  • tour guide
  • skills
  • attitude
  • career plan

Cite this

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Are tour guides in China ready for the booming tourism industry? / Kong, H.; Cheung, C.; Baum, T.G.

In: Journal of China Tourism Research, Vol. 5, No. 1, 2009, p. 65-76.

Research output: Contribution to journalArticle

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KW - attitude

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