Are tour guides in China ready for the booming tourism industry?

H. Kong, C. Cheung, T.G. Baum

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)
48 Downloads (Pure)


This article aims to develop a profile of the educational attainments, skills and attitudes, career needs, and plans of tour guides in China based on a study of both permanent and freelance guides. The findings indicate that tour guides are ill-prepared for the booming tourism industry. The workforce in China's tour guide sector is currently dominated by young staff with an educational background in vocational and/or professional schools. Although a guide's work is challenging and demanding, tour guides in China do not appear to be highly respected either within society or among family circles. Tour guide work
Original languageEnglish
Pages (from-to)65-76
Number of pages11
JournalJournal of China Tourism Research
Issue number1
Publication statusPublished - 2009


  • tour guide
  • skills
  • attitude
  • career plan


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