Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Aug 2008
Event	2008 AMA Winter Educators' Conference - Austin, United States Duration: 15 Feb 2008 → 18 Feb 2008 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference	2008 AMA Winter Educators' Conference
Country/Territory	United States
City	Austin
Period	15/02/08 → 18/02/08
Internet address	https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Cite this

@conference{a0f36e6e5ab24337bb703e6a2898f245,

title = "Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model",

author = "H. Evanschitzky and P. Lentz and David Woisetschl{\"a}ger and \{American Marketing Association ( AMA ) (Funder)\}",

note = "To be ascertained.; 2008 AMA Winter Educators' Conference ; Conference date: 15-02-2008 Through 18-02-2008",

year = "2008",

month = aug,

language = "English",

url = "https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx",

}

TY - CONF

T1 - Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

AU - Evanschitzky, H.

AU - Lentz, P.

AU - Woisetschläger, David

AU - American Marketing Association ( AMA ) (Funder)

N1 - To be ascertained.

PY - 2008/8

Y1 - 2008/8

UR - http://www.proceedings.com/03120.html

M3 - Paper

T2 - 2008 AMA Winter Educators' Conference

Y2 - 15 February 2008 through 18 February 2008

ER -