Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

H. Evanschitzky, P. Lentz, David Woisetschläger, American Marketing Association ( AMA ) (Funder)

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2008
Event2008 AMA Winter Educators' Conference - Austin, United States
Duration: 15 Feb 200818 Feb 2008


Conference2008 AMA Winter Educators' Conference
Country/TerritoryUnited States
Internet address

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