Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

H. Evanschitzky, P. Lentz, David Woisetschläger, American Marketing Association ( AMA ) (Funder)

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Aug 2008
Event2008 AMA Winter Educators' Conference - Austin, United States
Duration: 15 Feb 200818 Feb 2008
https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference

Conference2008 AMA Winter Educators' Conference
CountryUnited States
CityAustin
Period15/02/0818/02/08
Internet address

Cite this

Evanschitzky, H., Lentz, P., Woisetschläger, D., & American Marketing Association ( AMA ) (Funder) (2008). Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. Paper presented at 2008 AMA Winter Educators' Conference, Austin, United States.