Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

H. Evanschitzky, P. Lentz, David Woisetschläger, American Marketing Association ( AMA ) (Funder)

Research output: Contribution to conferencePaper

Conference

Conference2008 AMA Winter Educators' Conference
CountryUnited States
CityAustin
Period15/02/0818/02/08
Internet address

Cite this

Evanschitzky, H., Lentz, P., Woisetschläger, D., & American Marketing Association ( AMA ) (Funder) (2008). Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. Paper presented at 2008 AMA Winter Educators' Conference, Austin, United States.
Evanschitzky, H. ; Lentz, P. ; Woisetschläger, David ; American Marketing Association ( AMA ) (Funder). / Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. Paper presented at 2008 AMA Winter Educators' Conference, Austin, United States.
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author = "H. Evanschitzky and P. Lentz and David Woisetschl{\"a}ger and {American Marketing Association ( AMA ) (Funder)}",
note = "To be ascertained.; 2008 AMA Winter Educators' Conference ; Conference date: 15-02-2008 Through 18-02-2008",
year = "2008",
month = "8",
language = "English",
url = "https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx",

}

Evanschitzky, H, Lentz, P, Woisetschläger, D & American Marketing Association ( AMA ) (Funder) 2008, 'Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model' Paper presented at 2008 AMA Winter Educators' Conference, Austin, United States, 15/02/08 - 18/02/08, .

Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. / Evanschitzky, H.; Lentz, P.; Woisetschläger, David; American Marketing Association ( AMA ) (Funder).

2008. Paper presented at 2008 AMA Winter Educators' Conference, Austin, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model

AU - Evanschitzky, H.

AU - Lentz, P.

AU - Woisetschläger, David

AU - American Marketing Association ( AMA ) (Funder)

N1 - To be ascertained.

PY - 2008/8

Y1 - 2008/8

UR - http://www.proceedings.com/03120.html

M3 - Paper

ER -

Evanschitzky H, Lentz P, Woisetschläger D, American Marketing Association ( AMA ) (Funder). Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. 2008. Paper presented at 2008 AMA Winter Educators' Conference, Austin, United States.