Appraising research methods training for marketing

Juliette Gibbs, Michael Harker, Samantha Murdy, Heiner Evanschitzky, Lindsay Stringfellow

Research output: Contribution to conferenceOther

Abstract

This paper reports on an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods.
Original languageEnglish
Publication statusUnpublished - 2 Jul 2018
Event51st Academy of Marketing Conference : AM Annual Conference - University of Stirling, Stirling, United Kingdom
Duration: 3 Jul 20185 Jul 2018

Conference

Conference51st Academy of Marketing Conference
Abbreviated titleAM2018
CountryUnited Kingdom
CityStirling
Period3/07/185/07/18

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Gibbs, J., Harker, M., Murdy, S., Evanschitzky, H., & Stringfellow, L. (2018). Appraising research methods training for marketing. 51st Academy of Marketing Conference , Stirling, United Kingdom.