Appraising research methods training for marketing

Juliette Gibbs; Michael Harker; Samantha Murdy; Heiner Evanschitzky; Lindsay Stringfellow

Appraising research methods training for marketing

Juliette Gibbs, Michael Harker, Samantha Murdy, Heiner Evanschitzky, Lindsay Stringfellow

Marketing

Research output: Contribution to conference › Other › peer-review

Abstract

This paper reports on an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods.

Original language	English
Publication status	Unpublished - 2 Jul 2018
Event	51st Academy of Marketing Conference : AM Annual Conference - University of Stirling, Stirling, United Kingdom Duration: 3 Jul 2018 → 5 Jul 2018

Conference

Conference	51st Academy of Marketing Conference
Abbreviated title	AM2018
Country/Territory	United Kingdom
City	Stirling
Period	3/07/18 → 5/07/18

Cite this

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title = "Appraising research methods training for marketing",

abstract = "This paper reports on an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. ",

author = "Juliette Gibbs and Michael Harker and Samantha Murdy and Heiner Evanschitzky and Lindsay Stringfellow",

year = "2018",

month = jul,

day = "2",

language = "English",

note = "51st Academy of Marketing Conference : AM Annual Conference, AM2018 ; Conference date: 03-07-2018 Through 05-07-2018",

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TY - CONF

T1 - Appraising research methods training for marketing

AU - Gibbs, Juliette

AU - Harker, Michael

AU - Murdy, Samantha

AU - Evanschitzky, Heiner

AU - Stringfellow, Lindsay

PY - 2018/7/2

Y1 - 2018/7/2

N2 - This paper reports on an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods.

AB - This paper reports on an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods.

M3 - Other

T2 - 51st Academy of Marketing Conference

Y2 - 3 July 2018 through 5 July 2018

ER -

Appraising research methods training for marketing

Abstract

Conference

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Cite this