Appraising research methods for training for marketing

Michael Harker, Juliette Wilson, Samantha Murdy, Heiner Evanschitzky, Lindsay Stringfellow

Research output: Contribution to conferencePaper

Abstract

This project is an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. It is investigating current methodology training provision and mapping this onto trends of methodologies used by students. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. This project will collect information on these to compare and contrast them across institutions, and also to review the libraries of completed theses at a number of institutions in search of patterns, themes and trends for methodology.
Original languageEnglish
Number of pages6
Publication statusPublished - 29 May 2018
EventEMAC 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018

Conference

ConferenceEMAC 2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18

Keywords

  • methodology training
  • theses
  • higher education institutions

Fingerprint Dive into the research topics of 'Appraising research methods for training for marketing'. Together they form a unique fingerprint.

  • Cite this

    Harker, M., Wilson, J., Murdy, S., Evanschitzky, H., & Stringfellow, L. (2018). Appraising research methods for training for marketing. Paper presented at EMAC 2018, Glasgow, United Kingdom.