Appraising research methods for training for marketing

Michael Harker; Juliette Wilson; Samantha Murdy; Heiner Evanschitzky; Lindsay Stringfellow

Appraising research methods for training for marketing

Michael Harker, Juliette Wilson, Samantha Murdy, Heiner Evanschitzky, Lindsay Stringfellow

Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

This project is an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. It is investigating current methodology training provision and mapping this onto trends of methodologies used by students. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. This project will collect information on these to compare and contrast them across institutions, and also to review the libraries of completed theses at a number of institutions in search of patterns, themes and trends for methodology.

Original language	English
Number of pages	6
Publication status	Published - 29 May 2018
Event	EMAC 2018 - University of Strathclyde, Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Conference

Conference	EMAC 2018
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

Keywords

methodology training
theses
higher education institutions

Cite this

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abstract = "This project is an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. It is investigating current methodology training provision and mapping this onto trends of methodologies used by students. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. This project will collect information on these to compare and contrast them across institutions, and also to review the libraries of completed theses at a number of institutions in search of patterns, themes and trends for methodology.",

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AU - Harker, Michael

AU - Wilson, Juliette

AU - Murdy, Samantha

AU - Evanschitzky, Heiner

AU - Stringfellow, Lindsay

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Y1 - 2018/5/29

N2 - This project is an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. It is investigating current methodology training provision and mapping this onto trends of methodologies used by students. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. This project will collect information on these to compare and contrast them across institutions, and also to review the libraries of completed theses at a number of institutions in search of patterns, themes and trends for methodology.

AB - This project is an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. It is investigating current methodology training provision and mapping this onto trends of methodologies used by students. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. This project will collect information on these to compare and contrast them across institutions, and also to review the libraries of completed theses at a number of institutions in search of patterns, themes and trends for methodology.

KW - methodology training

KW - theses

KW - higher education institutions

UR - http://www.emac-2018.org/r/default.asp?iId=IDHGLH

M3 - Paper

T2 - EMAC 2018

Y2 - 29 May 2018 through 1 June 2018

ER -

Appraising research methods for training for marketing

Abstract

Conference

Keywords

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Cite this