Appraising research methods for training for marketing

Michael Harker, Juliette Wilson, Samantha Murdy, Heiner Evanschitzky, Lindsay Stringfellow

Research output: Contribution to conferencePaperpeer-review


This project is an examination of methodology training provided to PhD students at Higher Education Institutions in the UK and an appraisal of methods used in completed theses. It is investigating current methodology training provision and mapping this onto trends of methodologies used by students. Key facets investigated include the aims and objectives of these programmes; their structure and scope; mandatory aspects and assessment methods. This project will collect information on these to compare and contrast them across institutions, and also to review the libraries of completed theses at a number of institutions in search of patterns, themes and trends for methodology.
Original languageEnglish
Number of pages6
Publication statusPublished - 29 May 2018
EventEMAC 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


ConferenceEMAC 2018
Country/TerritoryUnited Kingdom


  • methodology training
  • theses
  • higher education institutions


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