Applying the acid test of corporate identity management

Patricia Fox, John Balmer, Alan Wilson

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper looks at applying the acid test of corporate identity management

Original language	English
Publication status	Published - May 2000
Event	4th International Conference on Corporate Reputation, Identity and Competitiveness - Copenhagen, Denmark Duration: 11 May 2000 → …

Conference	4th International Conference on Corporate Reputation, Identity and Competitiveness
Country/Territory	Denmark
City	Copenhagen
Period	11/05/00 → …

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