Applying the acid test of corporate identity management

Patricia Fox, John Balmer, Alan Wilson

Research output: Contribution to conferencePaper

Abstract

This paper looks at applying the acid test of corporate identity management
Original languageEnglish
Publication statusPublished - May 2000
Event4th International Conference on Corporate Reputation, Identity and Competitiveness - Copenhagen, Denmark
Duration: 11 May 2000 → …

Conference

Conference4th International Conference on Corporate Reputation, Identity and Competitiveness
CountryDenmark
CityCopenhagen
Period11/05/00 → …

Fingerprint

Identity management
Corporate identity

Keywords

  • corporate reputation
  • acid test
  • corporate identity management

Cite this

Fox, P., Balmer, J., & Wilson, A. (2000). Applying the acid test of corporate identity management. Paper presented at 4th International Conference on Corporate Reputation, Identity and Competitiveness, Copenhagen, Denmark.
Fox, Patricia ; Balmer, John ; Wilson, Alan. / Applying the acid test of corporate identity management. Paper presented at 4th International Conference on Corporate Reputation, Identity and Competitiveness, Copenhagen, Denmark.
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Fox, P, Balmer, J & Wilson, A 2000, 'Applying the acid test of corporate identity management' Paper presented at 4th International Conference on Corporate Reputation, Identity and Competitiveness, Copenhagen, Denmark, 11/05/00, .

Applying the acid test of corporate identity management. / Fox, Patricia; Balmer, John; Wilson, Alan.

2000. Paper presented at 4th International Conference on Corporate Reputation, Identity and Competitiveness, Copenhagen, Denmark.

Research output: Contribution to conferencePaper

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M3 - Paper

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Fox P, Balmer J, Wilson A. Applying the acid test of corporate identity management. 2000. Paper presented at 4th International Conference on Corporate Reputation, Identity and Competitiveness, Copenhagen, Denmark.