Applying the acid test of corporate identity management

Patricia Fox, John Balmer, Alan Wilson

Research output: Contribution to conferencePaper

Abstract

This paper looks at applying the acid test of corporate identity management
Original languageEnglish
Publication statusPublished - May 2000
Event4th International Conference on Corporate Reputation, Identity and Competitiveness - Copenhagen, Denmark
Duration: 11 May 2000 → …

Conference

Conference4th International Conference on Corporate Reputation, Identity and Competitiveness
CountryDenmark
CityCopenhagen
Period11/05/00 → …

Keywords

  • corporate reputation
  • acid test
  • corporate identity management

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