Appendix: A client's perspective

Colin Eden, Graham Galer

    Research output: Contribution to journalArticlepeer-review


    A part of the SODA project that we undertook was aimed at
    establishing the goals of ‘strategic management’ within the
    context of the activities of the Group Planning organization in
    Shell International. In addressing myself to our experiences of
    SODA it is appropriate to evaluate the potential and realized
    outcomes of the method within the context of this framework.
    Original languageEnglish
    Pages (from-to)42-43
    Number of pages2
    JournalLong Range Planning
    Issue number6
    Publication statusPublished - Dec 1990


    • a clients perspective
    • strategic thinking
    • computers
    • shell iInternational


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