Appendix: A client's perspective

Colin Eden; Graham Galer

Appendix: A client's perspective

Research output: Contribution to journal › Article › peer-review

Abstract

A part of the SODA project that we undertook was aimed at
establishing the goals of ‘strategic management’ within the
context of the activities of the Group Planning organization in
Shell International. In addressing myself to our experiences of
SODA it is appropriate to evaluate the potential and realized
outcomes of the method within the context of this framework.

Original language	English
Pages (from-to)	42-43
Number of pages	2
Journal	Long Range Planning
Volume	23
Issue number	6
Publication status	Published - Dec 1990

Keywords

a clients perspective
strategic thinking
computers
shell iInternational

Cite this

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abstract = "A part of the SODA project that we undertook was aimed at establishing the goals of {\textquoteleft}strategic management{\textquoteright} within the context of the activities of the Group Planning organization in Shell International. In addressing myself to our experiences of SODA it is appropriate to evaluate the potential and realized outcomes of the method within the context of this framework. ",

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KW - computers

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JO - Long Range Planning

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Appendix: A client's perspective

Abstract

Keywords

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