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Animosity and willingness to buy foreign products: moderating factors in decision-making of Chinese consumers
W. Wang, Hong-Wei He, Y. Li
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
25
Citations (Scopus)
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Dive into the research topics of 'Animosity and willingness to buy foreign products: moderating factors in decision-making of Chinese consumers'. Together they form a unique fingerprint.
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Business & Economics
Animosity
100%
Chinese Consumers
82%
Decision Making
60%
Factors
23%
Japan
23%
Materialism
43%
Moderating Effect
29%
Normative Influence
49%
Susceptibility
40%
Willingness to Buy
93%