Animosity and willingness to buy foreign products: moderating factors in decision-making of Chinese consumers

W. Wang, Hong-Wei He, Y. Li

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Animosity and willingness to buy foreign products: moderating factors in decision-making of Chinese consumers'. Together they form a unique fingerprint.

Business & Economics