Animosity and willingness to buy foreign products: moderating factors in decision-making of Chinese consumers

W. Wang, Hong-Wei He, Y. Li

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

This article examines how Chinese consumers evaluate and respond to foreign products made in Japan. It looks at the moderating effects of materialism and susceptibility to normative influence on the effects of country-specific animosity on willingness to buy foreign products.
Original languageEnglish
Pages (from-to)32-52
Number of pages21
JournalAsia Pacific Business Review
Volume19
Issue number1
DOIs
Publication statusPublished - Jan 2013

Keywords

  • consumers
  • materialism
  • normative influence

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