Animosity and willingness to buy foreign products: moderating factors in decision-making of Chinese consumers

W. Wang, Hong-Wei He, Y. Li

Research output: Contribution to journalArticle

17 Citations (Scopus)

Abstract

This article examines how Chinese consumers evaluate and respond to foreign products made in Japan. It looks at the moderating effects of materialism and susceptibility to normative influence on the effects of country-specific animosity on willingness to buy foreign products.
LanguageEnglish
Pages32-52
Number of pages21
JournalAsia Pacific Business Review
Volume19
Issue number1
DOIs
Publication statusPublished - Jan 2013

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Factors
Willingness to buy
Animosity
Decision making
Chinese consumers
Japan
Susceptibility
Normative influence
Moderating effect
Materialism

Keywords

  • consumers
  • materialism
  • normative influence

Cite this

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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers. / Wang, W.; He, Hong-Wei; Li, Y.

In: Asia Pacific Business Review, Vol. 19, No. 1, 01.2013, p. 32-52.

Research output: Contribution to journalArticle

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