An interaction perspective on strategy content

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This chapter looks at the interaction perspective on strategy content
    LanguageEnglish
    Title of host publicationInternational marketing and purchasing
    EditorsP.N. Ghauri, S.T. Cavusgil
    Place of PublicationGreenwich, CT
    Pages311-323
    Number of pages13
    Publication statusPublished - 1999

    Publication series

    NameAdvances in International Marketing
    PublisherJAI Press
    Volume9
    ISSN (Print)1474-7979

    Fingerprint

    Interaction

    Keywords

    • interaction perspective
    • strategy content
    • international marketing
    • purchasing

    Cite this

    Sminia, H. (1999). An interaction perspective on strategy content. In P. N. Ghauri, & S. T. C. (Eds.), International marketing and purchasing (pp. 311-323). (Advances in International Marketing; Vol. 9). Greenwich, CT.
    Sminia, Harry. / An interaction perspective on strategy content. International marketing and purchasing. editor / P.N. Ghauri ; S.T. Cavusgil. Greenwich, CT, 1999. pp. 311-323 (Advances in International Marketing).
    @inbook{f8a9910e0b3c42b987d3fc26c7beb7bf,
    title = "An interaction perspective on strategy content",
    abstract = "This chapter looks at the interaction perspective on strategy content",
    keywords = "interaction perspective, strategy content, international marketing, purchasing",
    author = "Harry Sminia",
    year = "1999",
    language = "English",
    isbn = "9780762303182",
    series = "Advances in International Marketing",
    publisher = "JAI Press",
    pages = "311--323",
    editor = "P.N. Ghauri and {S.T. Cavusgil}",
    booktitle = "International marketing and purchasing",

    }

    Sminia, H 1999, An interaction perspective on strategy content. in PN Ghauri & STC (eds), International marketing and purchasing. Advances in International Marketing, vol. 9, Greenwich, CT, pp. 311-323.

    An interaction perspective on strategy content. / Sminia, Harry.

    International marketing and purchasing. ed. / P.N. Ghauri; S.T. Cavusgil. Greenwich, CT, 1999. p. 311-323 (Advances in International Marketing; Vol. 9).

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - An interaction perspective on strategy content

    AU - Sminia, Harry

    PY - 1999

    Y1 - 1999

    N2 - This chapter looks at the interaction perspective on strategy content

    AB - This chapter looks at the interaction perspective on strategy content

    KW - interaction perspective

    KW - strategy content

    KW - international marketing

    KW - purchasing

    M3 - Chapter

    SN - 9780762303182

    T3 - Advances in International Marketing

    SP - 311

    EP - 323

    BT - International marketing and purchasing

    A2 - Ghauri, P.N.

    A2 - null, S.T. Cavusgil

    CY - Greenwich, CT

    ER -

    Sminia H. An interaction perspective on strategy content. In Ghauri PN, STC, editors, International marketing and purchasing. Greenwich, CT. 1999. p. 311-323. (Advances in International Marketing).