An interaction perspective on strategy content

    Research output: Chapter in Book/Report/Conference proceedingChapter


    This chapter looks at the interaction perspective on strategy content
    Original languageEnglish
    Title of host publicationInternational marketing and purchasing
    EditorsP.N. Ghauri, S.T. Cavusgil
    Place of PublicationGreenwich, CT
    PublisherJAI Press
    Number of pages13
    ISBN (Print)9780762303182
    Publication statusPublished - 1999

    Publication series

    NameAdvances in International Marketing
    PublisherJAI Press
    ISSN (Print)1474-7979


    • interaction perspective
    • strategy content
    • international marketing
    • purchasing

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  • Cite this

    Sminia, H. (1999). An interaction perspective on strategy content. In P. N. Ghauri, & S. T. C. (Eds.), International marketing and purchasing (pp. 311-323). (Advances in International Marketing; Vol. 9). Greenwich, CT: JAI Press.