@inbook{f8a9910e0b3c42b987d3fc26c7beb7bf,
title = "An interaction perspective on strategy content",
abstract = "This chapter looks at the interaction perspective on strategy content",
keywords = "interaction perspective, strategy content, international marketing, purchasing",
author = "Harry Sminia",
year = "1999",
language = "English",
isbn = "9780762303182",
series = "Advances in International Marketing",
publisher = "JAI Press",
pages = "311--323",
editor = "P.N. Ghauri and {S.T. Cavusgil}",
booktitle = "International marketing and purchasing",
address = "United States",
}