An integrative model of new service performance: evidence from the Greek financial services market

Paulina Papastathopoulou, George Avlonitis, Spiros Gounaris

Research output: Contribution to conference › Proceeding

Abstract

This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market

Original language	English
Publication status	Published - 2001
Event	Biannual Conference of World Marketing Association - Kardiff, United Kingdom Duration: 10 Jul 2001 → …

Conference	Biannual Conference of World Marketing Association
Country/Territory	United Kingdom
City	Kardiff
Period	10/07/01 → …

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title = "An integrative model of new service performance: evidence from the Greek financial services market",

abstract = "This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market",

keywords = "integrative model, new service performance, financial services market, greek ",

author = "Paulina Papastathopoulou and George Avlonitis and Spiros Gounaris",

year = "2001",

language = "English",

note = "Biannual Conference of World Marketing Association ; Conference date: 10-07-2001",

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T2 - Biannual Conference of World Marketing Association

AU - Papastathopoulou, Paulina

AU - Avlonitis, George

AU - Gounaris, Spiros

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Y1 - 2001

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AB - This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market

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KW - new service performance

KW - financial services market

KW - greek

M3 - Proceeding

Y2 - 10 July 2001

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