Abstract
This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market
Original language | English |
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Publication status | Published - 2001 |
Event | Biannual Conference of World Marketing Association - Kardiff, United Kingdom Duration: 10 Jul 2001 → … |
Conference
Conference | Biannual Conference of World Marketing Association |
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Country/Territory | United Kingdom |
City | Kardiff |
Period | 10/07/01 → … |
Keywords
- integrative model
- new service performance
- financial services market
- greek