An integrative model of new service performance: evidence from the Greek financial services market

Paulina Papastathopoulou, George Avlonitis, Spiros Gounaris

Research output: Contribution to conference › Proceeding

Abstract

This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market
Original languageEnglish
Publication statusPublished - 2001
EventBiannual Conference of World Marketing Association - Kardiff, United Kingdom
Duration: 10 Jul 2001 → …

Conference

ConferenceBiannual Conference of World Marketing Association
CountryUnited Kingdom
CityKardiff
Period10/07/01 → …

Keywords

  • integrative model
  • new service performance
  • financial services market
  • greek

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    Papastathopoulou, P., Avlonitis, G., & Gounaris, S. (2001). An integrative model of new service performance: evidence from the Greek financial services market. Biannual Conference of World Marketing Association, Kardiff, United Kingdom.