An integrative model of new service performance

evidence from the Greek financial services market

Paulina Papastathopoulou, George Avlonitis, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Abstract

This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market
Original languageEnglish
Publication statusPublished - 2001
EventBiannual Conference of World Marketing Association - Kardiff, United Kingdom
Duration: 10 Jul 2001 → …

Conference

ConferenceBiannual Conference of World Marketing Association
CountryUnited Kingdom
CityKardiff
Period10/07/01 → …

Fingerprint

Service performance
Financial services
Integrative model
New services

Keywords

  • integrative model
  • new service performance
  • financial services market
  • greek

Cite this

Papastathopoulou, P., Avlonitis, G., & Gounaris, S. (2001). An integrative model of new service performance: evidence from the Greek financial services market. Biannual Conference of World Marketing Association, Kardiff, United Kingdom.
Papastathopoulou, Paulina ; Avlonitis, George ; Gounaris, Spiros. / An integrative model of new service performance : evidence from the Greek financial services market. Biannual Conference of World Marketing Association, Kardiff, United Kingdom.
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abstract = "This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market",
keywords = "integrative model, new service performance, financial services market, greek",
author = "Paulina Papastathopoulou and George Avlonitis and Spiros Gounaris",
year = "2001",
language = "English",
note = "Biannual Conference of World Marketing Association ; Conference date: 10-07-2001",

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Papastathopoulou, P, Avlonitis, G & Gounaris, S 2001, 'An integrative model of new service performance: evidence from the Greek financial services market' Biannual Conference of World Marketing Association, Kardiff, United Kingdom, 10/07/01, .

An integrative model of new service performance : evidence from the Greek financial services market. / Papastathopoulou, Paulina; Avlonitis, George; Gounaris, Spiros.

2001. Biannual Conference of World Marketing Association, Kardiff, United Kingdom.

Research output: Contribution to conferenceProceeding

TY - CONF

T1 - An integrative model of new service performance

T2 - evidence from the Greek financial services market

AU - Papastathopoulou, Paulina

AU - Avlonitis, George

AU - Gounaris, Spiros

PY - 2001

Y1 - 2001

N2 - This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market

AB - This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market

KW - integrative model

KW - new service performance

KW - financial services market

KW - greek

M3 - Proceeding

ER -

Papastathopoulou P, Avlonitis G, Gounaris S. An integrative model of new service performance: evidence from the Greek financial services market. 2001. Biannual Conference of World Marketing Association, Kardiff, United Kingdom.