Abstract
| Original language | English |
|---|---|
| Publication status | Published - 2001 |
| Event | Biannual Conference of World Marketing Association - Kardiff, United Kingdom Duration: 10 Jul 2001 → … |
Conference
| Conference | Biannual Conference of World Marketing Association |
|---|---|
| Country | United Kingdom |
| City | Kardiff |
| Period | 10/07/01 → … |
Fingerprint
Keywords
- integrative model
- new service performance
- financial services market
- greek
Cite this
}
An integrative model of new service performance : evidence from the Greek financial services market. / Papastathopoulou, Paulina; Avlonitis, George; Gounaris, Spiros.
2001. Biannual Conference of World Marketing Association, Kardiff, United Kingdom.Research output: Contribution to conference › Proceeding
TY - CONF
T1 - An integrative model of new service performance
T2 - evidence from the Greek financial services market
AU - Papastathopoulou, Paulina
AU - Avlonitis, George
AU - Gounaris, Spiros
PY - 2001
Y1 - 2001
N2 - This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market
AB - This paper looks at an integrative model of new service performance and provides evidence from the Greek financial services market
KW - integrative model
KW - new service performance
KW - financial services market
KW - greek
M3 - Proceeding
ER -