TY - JOUR
T1 - An exploratory study into emerging market SMEs' involvement in the circular economy
T2 - evidence from India’s indigenous Ayurveda industry
AU - Pereira, Vijay
AU - Nandakumar, M.K.
AU - Sahasranamam, Sreevas
AU - Bamel, Umesh
AU - Malik, Ashish
AU - Temouri, Yama
PY - 2022/3/31
Y1 - 2022/3/31
N2 - This paper explores the extent to which SMEs can adapt and develop circular economy practices in an emerging market context. Since the evidence provided by the literature is mostly based on large firms operating in developed countries, our focus on India's indigenous Ayurveda industry allows a much-needed and nuanced lens through which to view circular economy activities. We use a two-step research design involving a systematic bibliometric analysis as a first step in the highlighting of numerous themes emanating from the circular economy literature. Second, we complement these insights with two case studies based on SMEs in the Indian Ayurveda industry. Our findings reveal that SMEs engage and contribute to the circular economy. More specifically, we present unique insights into the reasons, drivers, and motivations for SME involvement in the circular economy, wherein we observe a blending of indigenous practices and modern technology. Our findings allow us to propose several important implications for theory and practice.
AB - This paper explores the extent to which SMEs can adapt and develop circular economy practices in an emerging market context. Since the evidence provided by the literature is mostly based on large firms operating in developed countries, our focus on India's indigenous Ayurveda industry allows a much-needed and nuanced lens through which to view circular economy activities. We use a two-step research design involving a systematic bibliometric analysis as a first step in the highlighting of numerous themes emanating from the circular economy literature. Second, we complement these insights with two case studies based on SMEs in the Indian Ayurveda industry. Our findings reveal that SMEs engage and contribute to the circular economy. More specifically, we present unique insights into the reasons, drivers, and motivations for SME involvement in the circular economy, wherein we observe a blending of indigenous practices and modern technology. Our findings allow us to propose several important implications for theory and practice.
KW - circular economy
KW - Ayurveda
KW - India
KW - emerging markets
KW - SME
KW - literature review
KW - bibliometric analysis
U2 - 10.1016/j.jbusres.2021.12.053
DO - 10.1016/j.jbusres.2021.12.053
M3 - Article
SN - 0148-2963
VL - 142
SP - 188
EP - 199
JO - Journal of Business Research
JF - Journal of Business Research
ER -