An exploratory model for understanding culture in student design team idea generation

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10 Citations (Scopus)


This paper explores the relationship between measures within Hofstede's cultural framework and performance in concept design by setting out a methodology for evaluating the conceptual design output of student design teams from a cultural perspective. Economic globalization has meant that the management of global teams has become of strategic importance in product development. Cultural diversity is a key factor in such teams, and this work seeks to better understand the effect this can have on two key aspects of the concept design process: concept generation and concept selection. Three different measures were utilized in the analysis of a design study: aggregate cultural values, calculated individual cultural values and personality traits. The effectiveness of these is reviewed, and a methodology presented that provides a basis for more tangible consideration of how culture impacts upon active concept design teams.
Original languageEnglish
Pages (from-to)488-514
Number of pages27
JournalDesign Journal
Issue number4
Publication statusPublished - 1 Dec 2014


  • exploratory model
  • understanding culture
  • student design team
  • idea generation
  • concept design
  • creativity
  • innovation
  • national characteristics
  • teamwork


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