An exploration of values in ethical consumer decision making

D. Shaw, E. Grehan, E.M.K. Shiu

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


Consumer concern for ethical issues has been well documented across much of the developed world. Research on values is also prominent in the literature. Neglected in consumer behaviour is an understanding of the pertinence of particular values in ethical decision making contexts. This paper outlines the results of qualitative research, which explores those values pertinent to ethical consumers in decision making and the nature of their influence in grocery consumption contexts. A questionnaire was used to ascertain the dominance and nature of values influencing consumer decision making in this context.
Original languageEnglish
Pages (from-to)185-201
Number of pages16
JournalJournal of Consumer Behaviour
Issue number3
Publication statusPublished - 2004


  • consumer behaviour
  • ethics
  • values

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