An examination of digital corporate apologies featuring pet images in response to service failures

Laura Lavertu, Ben Marder, Amin Nazifi, Kirsten Cowan

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 29 Jun 2024
Event	Academy of Marketing Science World Congress - Bel Ombre, Mauritius Duration: 25 Jun 2024 → 29 Jun 2024

Conference	Academy of Marketing Science World Congress
Country/Territory	Mauritius
City	Bel Ombre
Period	25/06/24 → 29/06/24

Keywords

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title = "An examination of digital corporate apologies featuring pet images in response to service failures",

keywords = "pets, service failure, service recovery, failure severity",

author = "Laura Lavertu and Ben Marder and Amin Nazifi and Kirsten Cowan",

year = "2024",

month = jun,

day = "29",

language = "English",

note = "Academy of Marketing Science World Congress ; Conference date: 25-06-2024 Through 29-06-2024",

}

TY - CONF

T1 - An examination of digital corporate apologies featuring pet images in response to service failures

AU - Lavertu, Laura

AU - Marder, Ben

AU - Nazifi, Amin

AU - Cowan, Kirsten

PY - 2024/6/29

Y1 - 2024/6/29

KW - pets

KW - service failure

KW - service recovery

KW - failure severity

UR - https://www.ams-web.org/annual-conference

M3 - Abstract

T2 - Academy of Marketing Science World Congress

Y2 - 25 June 2024 through 29 June 2024

ER -