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An examination of digital corporate apologies featuring pet images in response to service failures

Laura Lavertu, Ben Marder, Amin Nazifi, Kirsten Cowan

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 29 Jun 2024
EventAcademy of Marketing Science World Congress - Bel Ombre, Mauritius
Duration: 25 Jun 202429 Jun 2024

Conference

ConferenceAcademy of Marketing Science World Congress
Country/TerritoryMauritius
CityBel Ombre
Period25/06/2429/06/24

Keywords

  • pets
  • service failure
  • service recovery
  • failure severity

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