Abstract
This chapter addresses the role of e-communication in international collaborations by examining its usage, cultural implications, and impact on trust building. Theoretically, this study is informed by social constructionism (Gergen, 1999; Goffman, 1959). Empirical insights were generated from the qualitative case study of WinCo which was an international collaboration between a UK-based wine and spirits multinational company and their distributors. The findings suggest that different e-communication channels are often used by collaborating partners to enhance the breadth and depth of their communication. New participants tend to enhance the skills of e-communication usage through self-learning, formal educational programs, and support from the company's employee development team. The widespread usage of e-communication impacts on partners' trust building in terms of their mutual perceptions of one another's competence and social bonding. National culture also affects partners' use of e-communication in international collaborative practice.
Original language | English |
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Title of host publication | Handbook of Research on Global Supply Chain Management |
Editors | Bryan Christiansen |
Place of Publication | Hershey, PA. |
Pages | 85-104 |
Number of pages | 20 |
DOIs | |
Publication status | Published - 30 Jan 2016 |
Keywords
- international collaboration
- e-communication
- trust
- national culture
- information communication technology
- convergence
- divergence
- crossvergence