Abstract
This paper provides an empirical investigation of the path from service blueprinting formality to perceived service quality
| Original language | English |
|---|---|
| Publication status | Published - Oct 2008 |
| Event | 17th Annual Conference of Services Marketing Excellence - Washington, United States Duration: 26 Sept 2008 → … |
Conference
| Conference | 17th Annual Conference of Services Marketing Excellence |
|---|---|
| Country/Territory | United States |
| City | Washington |
| Period | 26/09/08 → … |
Keywords
- empirical investigation
- perceived service quality
- service blueprinting
- formality
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