An empirical investigation of the path from service blueprinting formality to perceived service quality

Spiros Gounaris, Giannis Kostopoulos

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper provides an empirical investigation of the path from service blueprinting formality to perceived service quality
Original languageEnglish
Publication statusPublished - Oct 2008
Event17th Annual Conference of Services Marketing Excellence - Washington, United States
Duration: 26 Sep 2008 → …

Conference

Conference17th Annual Conference of Services Marketing Excellence
Country/TerritoryUnited States
CityWashington
Period26/09/08 → …

Keywords

  • empirical investigation
  • perceived service quality
  • service blueprinting
  • formality

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