Abstract
This paper provides an empirical investigation of the path from service blueprinting formality to perceived service quality
Original language | English |
---|---|
Publication status | Published - Oct 2008 |
Event | 17th Annual Conference of Services Marketing Excellence - Washington, United States Duration: 26 Sept 2008 → … |
Conference
Conference | 17th Annual Conference of Services Marketing Excellence |
---|---|
Country/Territory | United States |
City | Washington |
Period | 26/09/08 → … |
Keywords
- empirical investigation
- perceived service quality
- service blueprinting
- formality