An empirical investigation of the path from service blueprinting formality to service encounter effectiveness: some preliminary findings

Giannis Kostopoulos, Spiros Gounaris

Research output: Contribution to conferenceProceedingpeer-review

Original languageEnglish
Publication statusPublished - 2008
Event37th EMAC Annual Conference 2008 - Brighton, United Kingdom
Duration: 3 Jun 2008 → …


Conference37th EMAC Annual Conference 2008
Country/TerritoryUnited Kingdom
Period3/06/08 → …

Cite this