An empirical investigation of the path from service blueprinting formality to service encounter effectiveness: some preliminary findings

Research output: Contribution to conference › Proceeding › peer-review

Original language	English
Publication status	Published - 2008
Event	37th EMAC Annual Conference 2008 - Brighton, United Kingdom Duration: 3 Jun 2008 → …

Cite this

@conference{b08dd91eb07e47b59eb23ff5236e2718,

title = "An empirical investigation of the path from service blueprinting formality to service encounter effectiveness: some preliminary findings",

author = "Giannis Kostopoulos and Spiros Gounaris",

year = "2008",

language = "English",

note = "37th EMAC Annual Conference 2008 ; Conference date: 03-06-2008",

}