An empirical examination of customer disengagement strategies, perceived justice and negative behaviours

Amin Nazifi, Dahlia El-Manstrly

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish
Publication statusPublished - 26 May 2015
Event44th European Academy of Marketing Conference - Leuven, Belgium
Duration: 26 May 201529 May 2015

Conference

Conference44th European Academy of Marketing Conference
Country/TerritoryBelgium
CityLeuven
Period26/05/1529/05/15

Keywords

  • customer disengagement
  • business relationship termination
  • perceived justice
  • service recovery
  • negative behavioural responses
  • Examining Customers' Reactions to Intentional Failures

    Nazifi, A., El-Manstrly, D., Gelbrich, K., Roschk, H., Marder, B., Tregear, A., Auxtova , K. & Ordenes‬, F. V.

    1/09/13 → …

    Project: Non-funded project

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