An application of IT to strategy formulation in construction firms

Jenny Brightman, Colin Eden, Cornelius Van Der Heijden, David Langford

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This chapter looks at the application of IT to the exploration of the multiple
    faceted business environment that may be faced by construction firms.
    Often IT has been seen as a tool to assist project management, in terms of
    time control, monitoring of construction progress, etc. Frequently it is used to
    support design through computer-aided design (CAD) and more recently
    visualisation of the product of construction and the process of how it may be
    built. Early applications for using IT was as support for administration, such as
    record keeping, wages and salary calculations. However, it has not been until
    recently that IT has been able to be applied to an environment that combines
    quantitative data that needs qualitative judgements to be made about the
    data.
    This chapter records an experiment in which choices and preferences are
    modelled by the use of sophisticated IT. The setting of these choices was one
    whereby strategic decision makers in construction need to explore the
    alternative business environments for the construction industry. These
    convey multiple possibilities and by modelling them the strategic planner
    may lay plans for the firm with greater confidence. It discusses a product
    produced by a research project undertaken at Strathclyde University that
    produced a piece of software call The Construction Alternative Futures
    Explorer (CAFE).
    Original languageEnglish
    Title of host publicationComputer integrated planning and design for construction
    EditorsD Langford, A Retik
    Pages145-156
    Number of pages12
    DOIs
    Publication statusPublished - 1997

    Keywords

    • IT strategy
    • information technology
    • construction firms
    • project management

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