An analysis of strategic resources in small farm diversification: identifying customer perceived values

Original language	English
Publication status	Published - 8 Nov 2017
Event	Institute of Small Business and Entrepreneurship Annual Conference - Belfast, United Kingdom Duration: 8 Nov 2017 → 9 Nov 2017

Conference

Conference	Institute of Small Business and Entrepreneurship Annual Conference
Country/Territory	United Kingdom
City	Belfast
Period	8/11/17 → 9/11/17

Keywords

• diversification
• small firms
• customer perceived value

Projects

• 1 Active

• Food as a a part of health and wellbeing

  Tonner, A. (Principal Investigator)

  1/10/06 → …

  Project: Internally funded project

  • Food 100%
  • Friendship 35%
  • Family 35%
  • Consumers 29%
  • Cookbooks 21%

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Obi, A., Tonner, A., & Wilson, J. (2017). An analysis of strategic resources in small farm diversification: identifying customer perceived values. Paper presented at Institute of Small Business and Entrepreneurship Annual Conference, Belfast, United Kingdom.

Obi, Afam ; Tonner, Andrea ; Wilson, Juliette. / An analysis of strategic resources in small farm diversification : identifying customer perceived values. Paper presented at Institute of Small Business and Entrepreneurship Annual Conference, Belfast, United Kingdom.

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title = "An analysis of strategic resources in small farm diversification: identifying customer perceived values",

keywords = "diversification, small firms, customer perceived value",

author = "Afam Obi and Andrea Tonner and Juliette Wilson",

year = "2017",

month = nov,

day = "8",

language = "English",

note = "Institute of Small Business and Entrepreneurship Annual Conference ; Conference date: 08-11-2017 Through 09-11-2017",

}

Obi, A, Tonner, A & Wilson, J 2017, 'An analysis of strategic resources in small farm diversification: identifying customer perceived values', Paper presented at Institute of Small Business and Entrepreneurship Annual Conference, Belfast, United Kingdom, 8/11/17 - 9/11/17.

An analysis of strategic resources in small farm diversification: identifying customer perceived values. / Obi, Afam; Tonner, Andrea; Wilson, Juliette.
2017. Paper presented at Institute of Small Business and Entrepreneurship Annual Conference, Belfast, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - An analysis of strategic resources in small farm diversification

T2 - Institute of Small Business and Entrepreneurship Annual Conference

AU - Obi, Afam

AU - Tonner, Andrea

AU - Wilson, Juliette

PY - 2017/11/8

Y1 - 2017/11/8

KW - diversification

KW - small firms

KW - customer perceived value

M3 - Paper

Y2 - 8 November 2017 through 9 November 2017

ER -

Obi A, Tonner A, Wilson J. An analysis of strategic resources in small farm diversification: identifying customer perceived values. 2017. Paper presented at Institute of Small Business and Entrepreneurship Annual Conference, Belfast, United Kingdom.