An analysis of motives for retailer internationalisation to central and eastern Europe

Mehmet Demirbag, Ekrem Tatoglu, Gokhan Kaplan

    Research output: Contribution to conference › Paper

    Abstract

    This paper provides an analysis of motives for retailer internationalisation to central and eastern Europe.
    Original languageEnglish
    Publication statusUnpublished - 2001
    EventGlobal Business and Technology Association 2001 International Conference in Istanbul - Istanbul, Turkey
    Duration: 11 Jul 2001 → 15 Jul 2001

    Conference

    ConferenceGlobal Business and Technology Association 2001 International Conference in Istanbul
    CountryTurkey
    CityIstanbul
    Period11/07/01 → 15/07/01

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    Keywords

    • retailers
    • global business
    • European business

    Cite this

    Demirbag, M., Tatoglu, E., & Kaplan, G. (2001). An analysis of motives for retailer internationalisation to central and eastern Europe. Paper presented at Global Business and Technology Association 2001 International Conference in Istanbul, Istanbul, Turkey.

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