An analysis of motives for retailer internationalisation to central and eastern Europe

Mehmet Demirbag, Ekrem Tatoglu, Gokhan Kaplan

    Research output: Contribution to conferencePaper

    Abstract

    This paper provides an analysis of motives for retailer internationalisation to central and eastern Europe.
    Original languageEnglish
    Publication statusUnpublished - 2001
    EventGlobal Business and Technology Association 2001 International Conference in Istanbul - Istanbul, Turkey
    Duration: 11 Jul 200115 Jul 2001

    Conference

    ConferenceGlobal Business and Technology Association 2001 International Conference in Istanbul
    Country/TerritoryTurkey
    CityIstanbul
    Period11/07/0115/07/01

    Keywords

    • retailers
    • global business
    • European business

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