Adopting a strategic approach to customer experience management

Research output: Contribution to conference › Paper › peer-review

Abstract

This presentation focuses on adopting a strategic approach to customer experience management

Original language	English
Publication status	Published - 14 Jun 2014
Event	AMA SERVSIG 2014 International Research Conference - University of Macedonia, Thessaloniki, Greece Duration: 13 Jun 2014 → 15 Jun 2014 http://www.servsig2014.uom.gr/

Conference	AMA SERVSIG 2014 International Research Conference
Country/Territory	Greece
City	Thessaloniki
Period	13/06/14 → 15/06/14
Internet address	http://www.servsig2014.uom.gr/

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title = "Adopting a strategic approach to customer experience management",

abstract = "This presentation focuses on adopting a strategic approach to customer experience management",

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author = "Alan Wilson",

year = "2014",

month = jun,

day = "14",

language = "English",

note = "AMA SERVSIG 2014 International Research Conference ; Conference date: 13-06-2014 Through 15-06-2014",

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T1 - Adopting a strategic approach to customer experience management

AU - Wilson, Alan

PY - 2014/6/14

Y1 - 2014/6/14

N2 - This presentation focuses on adopting a strategic approach to customer experience management

AB - This presentation focuses on adopting a strategic approach to customer experience management

KW - customer experience management

KW - strategic approach

UR - http://www.servsig2014.uom.gr/

UR - http://www.servsig2014.uom.gr/Final-Conference-Program-Extended.pdf

M3 - Paper

T2 - AMA SERVSIG 2014 International Research Conference

Y2 - 13 June 2014 through 15 June 2014

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