Adopting a strategic approach to customer experience management

Research output: Contribution to conferencePaper

Abstract

This presentation focuses on adopting a strategic approach to customer experience management
Original languageEnglish
Publication statusPublished - 14 Jun 2014
EventAMA SERVSIG 2014 International Research Conference - University of Macedonia, Thessaloniki, Greece
Duration: 13 Jun 201415 Jun 2014
http://www.servsig2014.uom.gr/

Conference

ConferenceAMA SERVSIG 2014 International Research Conference
CountryGreece
CityThessaloniki
Period13/06/1415/06/14
Internet address

Keywords

  • customer experience management
  • strategic approach

Cite this

Wilson, A. (2014). Adopting a strategic approach to customer experience management. Paper presented at AMA SERVSIG 2014 International Research Conference, Thessaloniki, Greece.