Achieving best practice - shaping professionals for success

F. Westwood

    Research output: Book/ReportBook


    Professionals are under pressure. The market is more competitive, client loyalty is a thing of the past and professional expertise is increasingly being scrutinised. Based on extensive work with a broad range of professional organisations, this book shows how to succeed in the face of such challenges. It addressed leadership, effective management, resource analysis, client focus and strategies for growth and change. It bridges the gap between management theory and practice and focuses specifically on the needs of professionals. It presents a five stage Model of Success which gives readers the tools to manage themselves and their organisation.
    Original languageEnglish
    Number of pages200
    Publication statusPublished - 1 Sep 2000


    • leadership skills
    • management processes
    • leadership
    • resource analysis
    • client focus
    • growth strategy
    • management theory
    • management practice


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