Acculturation to global consumer culture: investigating the role of consumer sociodemographics

Jason Carpenter, Marguerite Moore, Anne Marie Doherty, Nicholas Alexander

Research output: Contribution to conferencePaper

Abstract

This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics
Original languageEnglish
Publication statusPublished - Jul 2011
Event18th International Conference on Recent Advances in Retailing and Services Science - San Diego, United States
Duration: 15 Jul 201118 Jul 2011

Conference

Conference18th International Conference on Recent Advances in Retailing and Services Science
CountryUnited States
CitySan Diego
Period15/07/1118/07/11

Keywords

  • global consumer culture
  • acculturation
  • consumer sociodemographics

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  • Cite this

    Carpenter, J., Moore, M., Doherty, A. M., & Alexander, N. (2011). Acculturation to global consumer culture: investigating the role of consumer sociodemographics. Paper presented at 18th International Conference on Recent Advances in Retailing and Services Science, San Diego, United States.