Acculturation to global consumer culture: investigating the role of consumer sociodemographics

Jason Carpenter, Marguerite Moore, Anne Marie Doherty, Nicholas Alexander

Research output: Contribution to conference › Paper

Abstract

This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics

Original language	English
Publication status	Published - Jul 2011
Event	18th International Conference on Recent Advances in Retailing and Services Science - San Diego, United States Duration: 15 Jul 2011 → 18 Jul 2011

Conference	18th International Conference on Recent Advances in Retailing and Services Science
Country/Territory	United States
City	San Diego
Period	15/07/11 → 18/07/11

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title = "Acculturation to global consumer culture: investigating the role of consumer sociodemographics",

abstract = "This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics",

keywords = "global consumer culture, acculturation, consumer sociodemographics",

author = "Jason Carpenter and Marguerite Moore and Doherty, {Anne Marie} and Nicholas Alexander",

year = "2011",

month = jul,

language = "English",

note = "18th International Conference on Recent Advances in Retailing and Services Science ; Conference date: 15-07-2011 Through 18-07-2011",

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TY - CONF

T1 - Acculturation to global consumer culture

T2 - 18th International Conference on Recent Advances in Retailing and Services Science

AU - Carpenter, Jason

AU - Moore, Marguerite

AU - Doherty, Anne Marie

AU - Alexander, Nicholas

PY - 2011/7

Y1 - 2011/7

N2 - This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics

AB - This paper looks at acculturation to global consumer culture and investigates the role of consumer sociodemographics

KW - global consumer culture

KW - acculturation

KW - consumer sociodemographics

M3 - Paper

Y2 - 15 July 2011 through 18 July 2011

ER -