A tale of two surveys

J Heeley, M McVey

    Research output: Contribution to journalArticle

    Abstract

    The dearth of reliable market intelligence in tourism is frequently remarked upon. At the regional and local levels, market information is usually either absent or incomplete. At the national level, where regular surveys exist to monitor tourism flows, the data frequently exists discrepancies and are of questionable validity. More specifically there exists a disparity in the latest estimates for domestic tourism spending in Scotland when the Scottish Tourist Board's figures, drawn from its National Survey of Tourism in Scotland (NSTS), are compared with those contained in the British Home Tourism Survey (BHTS) produced by the combined research services department of the British Tourist Authority and English Tourist Board. This economic perspective considers the implications of poor market intelligence for the planning and decision making potential of the Scottish tourist industry.
    LanguageEnglish
    Pages67-69
    Number of pages3
    JournalQuarterly Economic Commentary
    Volume11
    Issue number2
    Publication statusPublished - Nov 1985

    Fingerprint

    tourism
    market
    decision making
    Tourism
    Tourists
    industry
    economics
    Scotland
    Market intelligence

    Keywords

    • Scottish tourism industry
    • Scottish economy
    • market intelligence
    • National Survey of Tourism in Scotland
    • British Home Tourism Survey

    Cite this

    Heeley, J., & McVey, M. (1985). A tale of two surveys. Quarterly Economic Commentary, 11(2), 67-69.
    Heeley, J ; McVey, M. / A tale of two surveys. In: Quarterly Economic Commentary. 1985 ; Vol. 11, No. 2. pp. 67-69.
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    Heeley, J & McVey, M 1985, 'A tale of two surveys' Quarterly Economic Commentary, vol. 11, no. 2, pp. 67-69.

    A tale of two surveys. / Heeley, J; McVey, M.

    In: Quarterly Economic Commentary, Vol. 11, No. 2, 11.1985, p. 67-69.

    Research output: Contribution to journalArticle

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    Heeley J, McVey M. A tale of two surveys. Quarterly Economic Commentary. 1985 Nov;11(2):67-69.