A study of banker-customer interactions and behavioural loyalty in retail banking

B. Howcroft, P.A. Hewer, R. Hamilton

Research output: Contribution to conference › Paper

Abstract

This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.
Original languageEnglish
Publication statusUnpublished - 2004
EventLiechtensteinisches Finanzdienstleistungs-Symposium - , Liechtenstein
Duration: 5 Apr 2004 → …

Conference

ConferenceLiechtensteinisches Finanzdienstleistungs-Symposium
CountryLiechtenstein
Period5/04/04 → …

Keywords

  • banker-customer interactions
  • behaviour
  • loyalty
  • retail banking

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