Abstract
This paper discusses studying banker-customer interactions and behavioural loyalty in retail banking. The paper was presented at the 2004 Liechtenstein financial symposium.
| Original language | English |
|---|---|
| Publication status | Unpublished - 2004 |
| Event | Liechtensteinisches Finanzdienstleistungs-Symposium - , Liechtenstein Duration: 5 Apr 2004 → … |
Conference
| Conference | Liechtensteinisches Finanzdienstleistungs-Symposium |
|---|---|
| Country | Liechtenstein |
| Period | 5/04/04 → … |
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Keywords
- banker-customer interactions
- behaviour
- loyalty
- retail banking
Cite this
Howcroft, B., Hewer, P. A., & Hamilton, R. (2004). A study of banker-customer interactions and behavioural loyalty in retail banking. Paper presented at Liechtensteinisches Finanzdienstleistungs-Symposium, Liechtenstein.