A study into advertising on JANET

D.M. McDonald, C. Breslin

    Research output: Book/ReportOther report

    Abstract

    Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.
    LanguageEnglish
    Place of PublicationGlasgow, United Kingdom
    PublisherUniversity of Strathclyde
    Number of pages4
    Publication statusPublished - 2001

    Fingerprint

    Electronic marketing
    Information systems
    Revenue

    Keywords

    • janet
    • joint academic network
    • advertising
    • marketing
    • electronic marketing
    • e-commerce

    Cite this

    McDonald, D. M., & Breslin, C. (2001). A study into advertising on JANET. Glasgow, United Kingdom: University of Strathclyde.
    McDonald, D.M. ; Breslin, C. / A study into advertising on JANET. Glasgow, United Kingdom : University of Strathclyde, 2001. 4 p.
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    abstract = "Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.",
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    McDonald, DM & Breslin, C 2001, A study into advertising on JANET. University of Strathclyde, Glasgow, United Kingdom.

    A study into advertising on JANET. / McDonald, D.M.; Breslin, C.

    Glasgow, United Kingdom : University of Strathclyde, 2001. 4 p.

    Research output: Book/ReportOther report

    TY - BOOK

    T1 - A study into advertising on JANET

    AU - McDonald, D.M.

    AU - Breslin, C.

    PY - 2001

    Y1 - 2001

    N2 - Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.

    AB - Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.

    KW - janet

    KW - joint academic network

    KW - advertising

    KW - marketing

    KW - electronic marketing

    KW - e-commerce

    UR - http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/materials/talks-mcdonald/advertising.pdf

    M3 - Other report

    BT - A study into advertising on JANET

    PB - University of Strathclyde

    CY - Glasgow, United Kingdom

    ER -

    McDonald DM, Breslin C. A study into advertising on JANET. Glasgow, United Kingdom: University of Strathclyde, 2001. 4 p.