A study into advertising on JANET

D.M. McDonald, C. Breslin

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    Abstract

    Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.
    Original languageEnglish
    Place of PublicationGlasgow, United Kingdom
    PublisherUniversity of Strathclyde
    Number of pages4
    Publication statusPublished - 2001

    Keywords

    • janet
    • joint academic network
    • advertising
    • marketing
    • electronic marketing
    • e-commerce

    Cite this

    McDonald, D. M., & Breslin, C. (2001). A study into advertising on JANET. University of Strathclyde.