Abstract
Methodological concerns surrounding the research of vulnerable consumers tend to focus on respondent's welfare, that they are not harmed or further disadvantaged by the research process. Consequently researcher vulnerability has been largely neglected within the consumer research literature. This paper aims to identify the ways that research with vulnerable consumers can impact on consumer researchers.
| Original language | English |
|---|---|
| Pages (from-to) | 672-677 |
| Number of pages | 5 |
| Journal | Advances in Consumer Research |
| Volume | 33 |
| Publication status | Published - 2006 |
Keywords
- consumer research
- vulnerable consumer
- researcher vulnerability
- consumer vulnerability
- language
- security
- researcher identity