A Semiotic Analysis of Scottish Executive Marketing Communications

Research output: ThesisMaster's Thesis

Original languageEnglish
Awarding Institution
  • University Of Strathclyde
Supervisors/Advisors
  • Hogg, Gillian, Supervisor
Place of PublicationGlasgow
Publisher
Publication statusPublished - 2005

Keywords

  • marketing communications
  • Scottish Executive

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