A review of the constraints, limitations and success of Homecoming Scotland 2009

Alison Morrison, Brian Hay

    Research output: Contribution to journalArticle

    Abstract

    The aim of this review is to provide insight and analysis of a government tourism initiative within the geographic context of Scotland. It highlights the centrality of public-private partnership and the catalytic role of key government agencies in channelling investment, energies, events and marketing effort for a nationally focused tourism theme of Homecoming Scotland 2009 (HS09). The review also delves below the public relations veneer of many such activities to uncover the political debates and controversies, and the wider issues that may have detracted from the degree of success achieved by the initiative.
    LanguageEnglish
    Pages44-54
    Number of pages11
    JournalFraser of Allander Economic Commentary
    Volume34
    Issue number1
    Publication statusPublished - Jun 2010

    Fingerprint

    tourism
    public-private partnership
    marketing
    energy
    Tourism
    Scotland
    public relations
    channelling
    analysis
    Centrality
    Public-private partnerships
    Government agencies
    Government
    Marketing
    Energy
    Public relations

    Keywords

    • Fraser of Allander institute
    • Homecoming Scotland
    • Scottish tourism
    • Scottish economy

    Cite this

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    A review of the constraints, limitations and success of Homecoming Scotland 2009. / Morrison, Alison; Hay, Brian.

    In: Fraser of Allander Economic Commentary, Vol. 34, No. 1, 06.2010, p. 44-54.

    Research output: Contribution to journalArticle

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