A preliminary investigation of the role of women in advertising: a cross-cultural study

W. Gerrard, C. Gerrard

Research output: Contribution to journalArticle

Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.
Original languageEnglish
JournalInternational Journal of Management Education
Publication statusPublished - 2002

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Keywords

  • preliminary investigation
  • role of women in advertising
  • cross-cultural study

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