A preliminary investigation of the role of women in advertising: a cross-cultural study

W. Gerrard, C. Gerrard

Research output: Contribution to journal › Article › peer-review

Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

Original language	English
Journal	International Journal of Management Education
Publication status	Published - 2002

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title = "A preliminary investigation of the role of women in advertising: a cross-cultural study",

abstract = "This article investigates, through the medium of a cross-cultural study, the role of women in advertising.",

keywords = "preliminary investigation, role of women in advertising, cross-cultural study",

author = "W. Gerrard and C. Gerrard",

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year = "2002",

language = "English",

journal = "International Journal of Management Education",

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AU - Gerrard, W.

AU - Gerrard, C.

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AB - This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

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KW - role of women in advertising

KW - cross-cultural study

M3 - Article

JO - International Journal of Management Education

JF - International Journal of Management Education

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