A preliminary investigation of the role of women in advertising: a cross-cultural study

W. Gerrard, C. Gerrard

Research output: Contribution to journalArticle

Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.
LanguageEnglish
JournalInternational Journal of Management Education
Publication statusPublished - 2002

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cultural studies
Cross-cultural studies

Keywords

  • preliminary investigation
  • role of women in advertising
  • cross-cultural study

Cite this

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title = "A preliminary investigation of the role of women in advertising: a cross-cultural study",
abstract = "This article investigates, through the medium of a cross-cultural study, the role of women in advertising.",
keywords = "preliminary investigation, role of women in advertising, cross-cultural study",
author = "W. Gerrard and C. Gerrard",
note = "To be ascertained.",
year = "2002",
language = "English",
journal = "International Journal of Management Education",
issn = "1472-8117",

}

A preliminary investigation of the role of women in advertising: a cross-cultural study. / Gerrard, W.; Gerrard, C.

In: International Journal of Management Education, 2002.

Research output: Contribution to journalArticle

TY - JOUR

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AU - Gerrard, W.

AU - Gerrard, C.

N1 - To be ascertained.

PY - 2002

Y1 - 2002

N2 - This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

AB - This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

KW - preliminary investigation

KW - role of women in advertising

KW - cross-cultural study

M3 - Article

JO - International Journal of Management Education

T2 - International Journal of Management Education

JF - International Journal of Management Education

SN - 1472-8117

ER -