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A positioning strategy for a tourist destination, based on analysis of customer's perceptions and satisfactions
J. Gill, E.E.B. Ibrahim
Marketing
Research output
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Contribution to journal
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Article
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peer-review
88
Citations (Scopus)
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Dive into the research topics of 'A positioning strategy for a tourist destination, based on analysis of customer's perceptions and satisfactions'. Together they form a unique fingerprint.
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Business & Economics
Positioning Strategies
100%
Customer Perception
82%
Tourist Destination
80%
Questionnaire
70%
Niche Markets
60%
Customer Satisfaction
59%
Tourism Product
58%
Destination
40%
Barbados
36%
Tourism
35%
Multiple Regression
34%
Factor Analysis
32%
Ecotourism
31%
Winter
26%
Tourists
24%
Sports
22%
Planning
21%
Evaluation
13%
Design Methodology
11%