A Novel Perspective on Sustainability Communications: Lessons from the Zero Waste Consumer Movement

Research output: Contribution to conferencePaperpeer-review

Abstract

This paper explores the complexities of sustainability communications, building on White et al.'s (2019) work. It presents unique findings from an ethnographic and netnographic study of the Zero Waste Consumer Movement. Participants within this movement have recognised the necessity of engaging with an audience beyond their immediate 'green bubble,' employing innovative and distinct communication strategies. Drawing on these findings, we aim to contribute to the discussion on the future of sustainable communications.
Original languageEnglish
Publication statusPublished - 4 Jul 2024
EventAcademy of Marketing Annual Conference - Cardiff University, Cardiff , United Kingdom
Duration: 2 Jul 20244 Jul 2024

Conference

ConferenceAcademy of Marketing Annual Conference
Country/TerritoryUnited Kingdom
CityCardiff
Period2/07/244/07/24

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