A nexus between exploration, exploitation, quality ambidexterity, and innovation ambidexterity in Covid-19 pandemic: exploring the moderating role of IT ambidexterity

The present study examines the nexus between exploration, exploitation, quality ambidexterity, and innovation ambidexterity in the Covid-19 pandemic through moderating role of IT Ambidexterity. The data were collected from the faculty and admin staff of universities of Pakistan through an online survey due to the Covid-19 situation. A total number of 280 valid questionnaires were received and utilized for the final analysis. The PLE-SEM technique was employed to analyze the current model. The empirical findings of the study reveal that exploration, quality ambidexterity, exploitation, and IT ambidexterity are significantly and positively associated with innovation ambidexterity. Moreover, the moderating role of IT ambidexterity was also significant between exploitation and innovation ambidexterity. Hence, this study's findings confirm that technology presence and advancement are integral for universities to conduct academic and admin functions.