A maximum profit product to please the customer

    Research output: Contribution to journalArticlepeer-review


    This article presents a simple technique for reconciling the conflicting objectives of the salesmen, designers and production engineers when considering the progressive development of an engineering product. Typically the salesmen express a need for a product that will sell more easily; the designers express a wish to utilise more advanced technology; and the production engineers wish to minimise manufacturing costs. The objectives of each of these groups are intended to be a reflection of the corporate objectives expressed at the functional level. It is rare for these intentions to have the desired effect in the company; each group develops a method of working which will satisfy the method of measuring effectiveness imposed by their immediate superiors. Thus the problem becomes one of providing a vehicle on which the attitudes and values of each group become explicit one to another and may be reconciled to the corporate good.
    Original languageEnglish
    Pages (from-to)57-63
    Number of pages7
    JournalManagement Decision
    Issue number1
    Publication statusPublished - 1973


    • maximum profit
    • product
    • customer
    • conflicting objectives
    • progressive development
    • engineering product
    • production engineers
    • attitudes and values
    • corporate good
    • client


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