A franchise: a resource rich small service firm?

Conrad Lashley, Alison J. Morrison

    Research output: Contribution to journalArticle

    6 Citations (Scopus)

    Abstract

    Internationally, the small firm community has been the focus of attention from academics and policy makers for several decades. On the other hand, franchising of services is a relative newcomer, particularly in the United Kingdom, and has not received the attention that this form of business organization warrants. This article investigated the extent to which franchising represents the intelligent leverage of reources by small firm owner-operator franchisees, focusing on one major benchmark franchisor in the UK - McDonald's Restaurants Ltd. The article enables the exploration of the profile of individuals attracted to franshising and the associated resources, costs, tensions and contradictions, and moves discussion towards conclusions based on a resource scarcity/efficiency thesis from the dual perspectives of the franchisee and franchisor.
    Original languageEnglish
    Pages (from-to)135-148
    Number of pages13
    JournalServices Industries Journal
    Volume23
    Issue number4
    DOIs
    Publication statusPublished - Sep 2003

    Fingerprint

    Costs
    Industry
    Franchise
    Franchising
    Franchisor
    Resources
    Franchisee
    Service firms
    Small firms
    Restaurants
    Operator
    Owners
    Warrants
    Newcomers
    McDonald's
    Business organization
    Resource scarcity
    Benchmark
    Leverage
    Politicians

    Keywords

    • service industries
    • franshises
    • small service firms

    Cite this

    Lashley, Conrad ; Morrison, Alison J. / A franchise: a resource rich small service firm?. In: Services Industries Journal. 2003 ; Vol. 23, No. 4. pp. 135-148.
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    A franchise: a resource rich small service firm? / Lashley, Conrad; Morrison, Alison J.

    In: Services Industries Journal, Vol. 23, No. 4, 09.2003, p. 135-148.

    Research output: Contribution to journalArticle

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