Paper on globalization and consumer behaviour focusing on a feminist reading of consumer experiences and marketplace paradoxes in Iran.
|Publication status||Unpublished - 2008|
|Event||9th ACR Conference on Gender, Marketing, and Consumer Behaviour - Boston, United States|
Duration: 16 Jun 2008 → 19 Jun 2008
|Conference||9th ACR Conference on Gender, Marketing, and Consumer Behaviour|
|Period||16/06/08 → 19/06/08|
- consumer behaviour