A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principal advertising agencies

Gerard Hastings; Lynn MacFadyen

doi:10.1136/bmj.321.7257.366

A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principal advertising agencies

Gerard Hastings^*, Lynn MacFadyen

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

59 Citations (Scopus)

61 Downloads (Pure)

Abstract

Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

Original language	English
Pages (from-to)	366-371
Number of pages	6
Journal	British Medical Journal
Volume	321
Issue number	7257
DOIs	https://doi.org/10.1136/bmj.321.7257.366
Publication status	Published - 5 Aug 2000

Keywords

tobacco industry
advertising
smoking
tobacco promotion
smoking behaviour
marketing

Access to Document

10.1136/bmj.321.7257.366

Hastings-MacFadyen-BMJ-2000-review-of-infternal-documents-from-the-UK-tobacco-industrys-principal-advertising-agenciesFinal published version, 162 KBLicence: CC BY-NC 4.0

Cite this

@article{29291efe69d94c0eaa611f0f378de072,

title = "A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principal advertising agencies",

abstract = "Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.",

keywords = "tobacco industry, advertising, smoking, tobacco promotion , smoking behaviour, marketing",

author = "Gerard Hastings and Lynn MacFadyen",

year = "2000",

month = aug,

day = "5",

doi = "10.1136/bmj.321.7257.366",

language = "English",

volume = "321",

pages = "366--371",

journal = "British Medical Journal",

issn = "0959-8146",

publisher = "BMJ Publishing Group",

number = "7257",

}

TY - JOUR

T1 - A day in the life of an advertising man

T2 - review of internal documents from the UK tobacco industry's principal advertising agencies

AU - Hastings, Gerard

AU - MacFadyen, Lynn

PY - 2000/8/5

Y1 - 2000/8/5

N2 - Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

AB - Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

KW - tobacco industry

KW - advertising

KW - smoking

KW - tobacco promotion

KW - smoking behaviour

KW - marketing

UR - http://www.scopus.com/inward/record.url?scp=0034609256&partnerID=8YFLogxK

U2 - 10.1136/bmj.321.7257.366

DO - 10.1136/bmj.321.7257.366

M3 - Article

C2 - 10926601

AN - SCOPUS:0034609256

SN - 0959-8146

VL - 321

SP - 366

EP - 371

JO - British Medical Journal

JF - British Medical Journal

IS - 7257

ER -

A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principal advertising agencies

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this