A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principal advertising agencies

Gerard Hastings, Lynn MacFadyen

Research output: Contribution to journalArticle

52 Citations (Scopus)
22 Downloads (Pure)

Abstract

Tobacco advertising is intended to increase consumption as well as brand share and has a powerful effect on young people. Sponsorship and advertising work in exactly the same way and are only a small part of tobacco marketing. Tobacco advertisers are driven by a commercial imperative to increase sales, and they show no concern for the ethical or public health consequences of their actions. Voluntary agreements simply do not work and must be replaced by statutory measures.

Original languageEnglish
Pages (from-to)366-371
Number of pages6
JournalBritish Medical Journal
Volume321
Issue number7257
DOIs
Publication statusPublished - 5 Aug 2000

Keywords

  • tobacco industry
  • advertising
  • smoking
  • tobacco promotion
  • smoking behaviour
  • marketing

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