Abstract
| Language | English |
|---|---|
| Title of host publication | Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference |
| Publication status | Published - 2002 |
Fingerprint
Keywords
- theory of planned behaviour
- social theory
- subjective well-being
- healthy lifestyle
- marketing
- dietary supplements
- logistic regression
- multiple regression
- structural equation modelling
- data analysis
Cite this
}
A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. / Shiu, E.M.K.; Hassan, L.M.
Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. 2002.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour
AU - Shiu, E.M.K.
AU - Hassan, L.M.
PY - 2002
Y1 - 2002
N2 - The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.
AB - The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.
KW - theory of planned behaviour
KW - social theory
KW - subjective well-being
KW - healthy lifestyle
KW - marketing
KW - dietary supplements
KW - logistic regression
KW - multiple regression
KW - structural equation modelling
KW - data analysis
UR - http://www.marketing-centrum.de/projekte/emac/current/contribution_details_show.php?contribution_id=668
UR - http://www.emac-online.org/r/default.asp?iId=IIFKL
M3 - Chapter
SN - 9728755007
BT - Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference
ER -