A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour

E.M.K. Shiu, L.M. Hassan

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The Theory of Planned Behaviour (TPB) has been successfully applied in many behavioural contexts and reported extensively in literature. However, there is still no consensus in terms of the methodology for analysing data gathered from such studies. This paper examines the application of TPB within the context of women's use of dietary supplements, and critically examines the use of logistic regression, multiple regression and structural equation modelling techniques in this context.
LanguageEnglish
Title of host publicationMarketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference
Publication statusPublished - 2002

Fingerprint

regression
supplement
logistics
methodology
literature

Keywords

  • theory of planned behaviour
  • social theory
  • subjective well-being
  • healthy lifestyle
  • marketing
  • dietary supplements
  • logistic regression
  • multiple regression
  • structural equation modelling
  • data analysis

Cite this

Shiu, E. M. K., & Hassan, L. M. (2002). A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference
Shiu, E.M.K. ; Hassan, L.M. / A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. 2002.
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Shiu, EMK & Hassan, LM 2002, A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. in Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference.

A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. / Shiu, E.M.K.; Hassan, L.M.

Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. 2002.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AU - Hassan, L.M.

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KW - social theory

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KW - structural equation modelling

KW - data analysis

UR - http://www.marketing-centrum.de/projekte/emac/current/contribution_details_show.php?contribution_id=668

UR - http://www.emac-online.org/r/default.asp?iId=IIFKL

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Shiu EMK, Hassan LM. A critical comparison of the use of multiple regression and structural equation modelling applied to the theory of planned behaviour. In Marketing in a changing world : scope, opportunities and challenges: Proceedings of the 31st EMAC Conference. 2002