Abstract
Language | English |
---|---|
Pages | 608-621 |
Number of pages | 13 |
Journal | Academy of Management Review |
Volume | 30 |
Issue number | 3 |
Publication status | Published - Jul 2005 |
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Keywords
- organisational behaviour
- rhetorical congruence
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A contingency theory of rhetorical congruence. / Sillince, John A.A.
In: Academy of Management Review, Vol. 30, No. 3, 07.2005, p. 608-621.Research output: Contribution to journal › Article
TY - JOUR
T1 - A contingency theory of rhetorical congruence
AU - Sillince, John A.A.
PY - 2005/7
Y1 - 2005/7
N2 - I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congurence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to establish balance.
AB - I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congurence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to establish balance.
KW - organisational behaviour
KW - rhetorical congruence
UR - http://proquest.umi.com/pqdweb?did=863418361&sid=1&Fmt=2&clientId=46002&RQT=309&VName=PQD
M3 - Article
VL - 30
SP - 608
EP - 621
JO - Academy of Management Review
T2 - Academy of Management Review
JF - Academy of Management Review
SN - 0363-7425
IS - 3
ER -