A contingency theory of rhetorical congruence

John A.A. Sillince

    Research output: Contribution to journalArticle

    48 Citations (Scopus)

    Abstract

    I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congurence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to establish balance.
    LanguageEnglish
    Pages608-621
    Number of pages13
    JournalAcademy of Management Review
    Volume30
    Issue number3
    Publication statusPublished - Jul 2005

    Fingerprint

    Congruence
    Rhetoric
    Contingency theory
    Contingency
    Subsidiaries
    Decentralization
    Headquarters

    Keywords

    • organisational behaviour
    • rhetorical congruence

    Cite this

    Sillince, John A.A. / A contingency theory of rhetorical congruence. In: Academy of Management Review. 2005 ; Vol. 30, No. 3. pp. 608-621.
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    A contingency theory of rhetorical congruence. / Sillince, John A.A.

    In: Academy of Management Review, Vol. 30, No. 3, 07.2005, p. 608-621.

    Research output: Contribution to journalArticle

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