A conceptualisation of the opportunities and barriers to e‐business development in the smaller firm

Ian Fillis, Ulf Johansson, Beverly Wagner

Research output: Contribution to journalArticle

81 Citations (Scopus)

Abstract

Drawing on existing research on e‐business and the smaller firm, this paper presents a review of the literature and the formulation of a conceptual framework of adopting an e‐business approach. Macro‐factors, industry sector, firm and managerial motivations and attitudes are examined, and then positioned in a conceptual framework of e‐business development in domestic and international markets. A series of research propositions are developed which go beyond the formalised, prescriptive frameworks of e‐business as presented in marketing and e‐commerce textbooks. These include the belief that those firms with a high degree of entrepreneurial orientation will be more likely to develop interests in e‐business than their conservative counterparts. Other factors include firm size, age of the manager, particular industry sector and product type. Conceptualises the tangible and intangible factors which impact upon the process of e‐business development, to present a workable framework for future qualitative and quantitative data collection.
Original languageEnglish
Pages (from-to)336-344
Number of pages9
JournalJournal of Small Business and Enterprise Development
Volume10
Issue number3
DOIs
Publication statusPublished - 2003

Keywords

  • electronic commerce
  • small enterprises
  • business development
  • entrepreneurialism

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