A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns

Stoyan Stoyanov, Desislava Budeva, Huiping Li

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Original languageEnglish
Title of host publicationClute Institute
Pages512-524
Number of pages13
Publication statusUnpublished - 2013

Keywords

  • entrepreneurship
  • international marketing

Cite this

Stoyanov, S., Budeva, D., & Li, H. (2013). A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. Unpublished. In Clute Institute (pp. 512-524)