A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns

Original language	English
Title of host publication	Clute Institute
Pages	512-524
Number of pages	13
Publication status	Unpublished - 2013

Keywords

• entrepreneurship
• international marketing

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Stoyanov, S., Budeva, D., & Li, H. (2013). A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. Unpublished. In Clute Institute (pp. 512-524)

Stoyanov, Stoyan ; Budeva, Desislava ; Li, Huiping. / A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. Clute Institute. 2013. pp. 512-524

@inproceedings{a0927ad3f6634a939a502a3a6f9e1984,

title = "A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns",

keywords = "entrepreneurship, international marketing",

author = "Stoyan Stoyanov and Desislava Budeva and Huiping Li",

year = "2013",

language = "English",

pages = "512--524",

booktitle = "Clute Institute",

}

Stoyanov, S, Budeva, D & Li, H 2013, A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. in Clute Institute. pp. 512-524.

A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. / Stoyanov, Stoyan; Budeva, Desislava; Li, Huiping.
Clute Institute. 2013. p. 512-524.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

TY - GEN

T1 - A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns

AU - Stoyanov, Stoyan

AU - Budeva, Desislava

AU - Li, Huiping

PY - 2013

Y1 - 2013

KW - entrepreneurship

KW - international marketing

UR - http://www.cluteinstitute.com/

M3 - Conference contribution book

SP - 512

EP - 524

BT - Clute Institute

ER -

Stoyanov S, Budeva D, Li H. A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. In Clute Institute. 2013. p. 512-524