A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns

Stoyan Stoyanov, Desislava Budeva, Huiping Li

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

LanguageEnglish
Title of host publicationClute Institute
Pages512-524
Number of pages13
Publication statusUnpublished - 2013

Keywords

  • entrepreneurship
  • international marketing

Cite this

Stoyanov, S., Budeva, D., & Li, H. (2013). A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. Unpublished. In Clute Institute (pp. 512-524)
Stoyanov, Stoyan ; Budeva, Desislava ; Li, Huiping. / A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. Clute Institute. 2013. pp. 512-524
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author = "Stoyan Stoyanov and Desislava Budeva and Huiping Li",
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language = "English",
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}

A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns. / Stoyanov, Stoyan; Budeva, Desislava; Li, Huiping.

Clute Institute. 2013. p. 512-524.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

TY - GEN

T1 - A conceptual study on international marketing strategic alliances, host country environments, and cumulative abnormal returns

AU - Stoyanov, Stoyan

AU - Budeva, Desislava

AU - Li, Huiping

PY - 2013

Y1 - 2013

KW - entrepreneurship

KW - international marketing

UR - http://www.cluteinstitute.com/

M3 - Conference contribution book

SP - 512

EP - 524

BT - Clute Institute

ER -