A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

E.M.K. Shiu; L.M. Hassan; G. Walsh

A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

E.M.K. Shiu, L.M. Hassan, G. Walsh

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.

Original language	English
Title of host publication	Winter Educators Conference 2008
Number of pages	442
Volume	19
Publication status	Published - 2008
Event	American Marketing Association Winter Marketing Educators' Conference - Austin Texas Duration: 15 Feb 2008 → 18 Feb 2008

Publication series

Name	Winter Educators Conference
Publisher	Curran Associates, Inc.

Conference

Conference	American Marketing Association Winter Marketing Educators' Conference
City	Austin Texas
Period	15/02/08 → 18/02/08

Keywords

conceptual model
antecedents
consumer uncertainty

Access to Document

http://www.proceedings.com/03120.html

Cite this

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title = "A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment",

abstract = "This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.",

keywords = "conceptual model, antecedents, consumer uncertainty",

author = "E.M.K. Shiu and L.M. Hassan and G. Walsh",

note = "Also presented at: American Marketing Association Winter Marketing Educators' Conference, Austin Texas, 15-18 Feb 2008,; American Marketing Association Winter Marketing Educators' Conference ; Conference date: 15-02-2008 Through 18-02-2008",

year = "2008",

language = "English",

isbn = "9781605603513",

volume = "19",

series = "Winter Educators Conference",

publisher = "Curran Associates, Inc.",

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AU - Hassan, L.M.

AU - Walsh, G.

N1 - Also presented at: American Marketing Association Winter Marketing Educators' Conference, Austin Texas, 15-18 Feb 2008,

PY - 2008

Y1 - 2008

N2 - This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.

AB - This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.

KW - conceptual model

KW - antecedents

KW - consumer uncertainty

UR - http://www.proceedings.com/03120.html

M3 - Chapter

SN - 9781605603513

VL - 19

T3 - Winter Educators Conference

BT - Winter Educators Conference 2008

T2 - American Marketing Association Winter Marketing Educators' Conference

Y2 - 15 February 2008 through 18 February 2008

ER -