A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

E.M.K. Shiu, L.M. Hassan, G. Walsh

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.
Original languageEnglish
Title of host publicationWinter Educators Conference 2008
Number of pages442
Volume19
Publication statusPublished - 2008
EventAmerican Marketing Association Winter Marketing Educators' Conference - Austin Texas
Duration: 15 Feb 200818 Feb 2008

Publication series

NameWinter Educators Conference
PublisherCurran Associates, Inc.

Conference

ConferenceAmerican Marketing Association Winter Marketing Educators' Conference
CityAustin Texas
Period15/02/0818/02/08

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Keywords

  • conceptual model
  • antecedents
  • consumer uncertainty

Cite this

Shiu, E. M. K., Hassan, L. M., & Walsh, G. (2008). A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In Winter Educators Conference 2008 (Vol. 19). (Winter Educators Conference).