Abstract
This paper describes a conceptual model of antecedents and consequences of consumer uncertainty. The development is discussed and the model is critically assessed.
| Original language | English |
|---|---|
| Title of host publication | Winter Educators Conference 2008 |
| Number of pages | 442 |
| Volume | 19 |
| Publication status | Published - 2008 |
| Event | American Marketing Association Winter Marketing Educators' Conference - Austin Texas Duration: 15 Feb 2008 → 18 Feb 2008 |
Publication series
| Name | Winter Educators Conference |
|---|---|
| Publisher | Curran Associates, Inc. |
Conference
| Conference | American Marketing Association Winter Marketing Educators' Conference |
|---|---|
| City | Austin Texas |
| Period | 15/02/08 → 18/02/08 |
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Keywords
- conceptual model
- antecedents
- consumer uncertainty
Cite this
Shiu, E. M. K., Hassan, L. M., & Walsh, G. (2008). A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In Winter Educators Conference 2008 (Vol. 19). (Winter Educators Conference).